Nicely, my pricey Bitcoiners, it appears we’ve carried out it. The unthinkable has been thought, the inconceivable achieved, and the totally ridiculous made actuality: Bitcoin has surpassed $100,000! However now, because the laser eyes dim and the confetti settles, the query looms: What subsequent?
By no means concern, for Bitcoin’s stressed, meme-loving military has a brand new mission—and it’s as formidable as it’s bonkers. Our goal? Flipping gold’s market cap on its antiquated, shiny head and sending Bitcoin hurtling towards a cool $1 million per coin. As a result of, let’s be sincere, who wants gold if you’ve bought digital treasure?
A Flashback to the Laser Eyes Phenomenon
Earlier than we dive into our newest antics, let’s take a second to tip our hats (or maybe don our monocles) to the #LaserEyesTill100K marketing campaign. Again within the halcyon days of 2021, a Bitcoin fanatic named Chairforce—sure, that’s an actual individual, not a Transformer—had the sensible concept to Photoshop laser beams onto Twitter avatars. Why? As a result of nothing screams “monetary revolution” fairly like wanting like a superhero in a Marvel knockoff.
The motion was successful. Politicians joined in. Celebrities too. Even your Uncle Geoff along with his dodgy web connection managed to slap some laser eyes on his profile pic. The marketing campaign’s aim? To maintain these lasers burning vibrant till Bitcoin hit $100K. And three years later, in December 2024, it lastly occurred. For the complete backstory, you’ll be able to learn all about it within the wonderful Bitcoin Journal piece, “The Origins of Bitcoin Laser Eyes”.
However now that Bitcoin is sitting fairly within the six-figure membership, it’s time to retire the lasers (you’ll be able to cease horrifying the household cat now) and set our sights on a brand new frontier.
The New Mission: Flipping Gold
Ah, gold—the shiny, yellow relic that folks have been hoarding for hundreds of years. Whereas it’s beautiful for necklaces, tooth, and pirate treasure chests, it’s time for Bitcoin to knock it off its gilded pedestal. At present, Bitcoin’s market cap is $2.018 trillion, a good 11.36% of gold’s $17.765 trillion. Not dangerous, however we’ve bought larger plans.
In 2024, Bitcoin’s market cap surpassed silver, which was a bit like overtaking your slower cousin in a three-legged race. However right here’s the kicker: BlackRock, the monetary behemoth, launched a Bitcoin ETF final 12 months, and it’s already outperformed their Gold ETF. Sure, you learn that proper. The demand for Bitcoin is rising quicker than a queue without cost tea and biscuits.
The following step? 2025 may very well be the 12 months Bitcoin flips gold’s market cap, lastly proving to the world that digital trumps bodily. And, in fact, we’d like a marketing campaign to match this monumental aim.
Introducing #PicFlipTillGoldFlip
Now, let’s speak about campaigns. After the roaring success of laser eyes, the Bitcoin neighborhood wanted one thing recent, daring, and devilishly easy. My first concept was #GoldGrillTill1Mill, the place customers would Photoshop gold tooth onto their profile pics. However then I remembered two issues: 1) Not everybody has the graphic design expertise of Picasso, and a couple of) A few of us nonetheless have nightmares about Kanye’s dental bling.
Then it hit me—KISS: Preserve It Easy, Silly. And so, the #PicFlipTillGoldFlip marketing campaign was born. The thought is delightfully daft: flip your profile image the other way up. That’s it. No lasers, no gold tooth, no costly software program. Simply rotate your picture and voilà, you’re a part of the motion.
#Bitcoin has hit $100K, however the journey isn’t over.
From laser eyes to upside-down pics, it’s time to show the monetary world on its head—actually.
Will you be a part of me? – #PicFlipTillGoldFlip #FlipItForBitcoin pic.twitter.com/aI2wTwWonn— Mark Mason | markmason.btc (@MarkMoneyMason) January 7, 2025
This symbolizes Bitcoin’s present place under gold’s market cap. The picture is the other way up as a result of Bitcoin hasn’t flipped gold—but. However when it does, we’ll flip these photos right-side up quicker than you’ll be able to say “retailer of worth.”
Will You Be a part of the Motion?
Social media campaigns like this aren’t nearly having amusing (although, let’s face it, the laughs are a bonus). They create neighborhood, unfold consciousness, and remind everybody that Bitcoin’s potential is, fairly actually, out of this world.
The laser eyes marketing campaign rallied Bitcoiners from $50K to $100K in simply three years. The query now’s: how lengthy will it take to flip gold? One 12 months? Two? A decade? Nevertheless lengthy it takes, the momentum is with us. Bitcoin is not the scrappy underdog—it’s the digital heavyweight, poised to take the crown from the king of shiny rocks.
So, pricey reader, will you flip your pic for Bitcoin? Will you participate in #PicFlipTillGoldFlip and be a part of us on this absurdly thrilling journey to $1 million? Or do you will have an excellent higher concept for a marketing campaign? If that’s the case, converse up! The Bitcoin neighborhood is at all times up for a little bit of mischief.
Till then, I’ll see you the other way up. Cheers!
#PicFlipTillGoldFlip
#FlipItForBitcoin
This text is a Take. Opinions expressed are totally the writer’s and don’t essentially replicate these of BTC Inc or Bitcoin Journal.