Methodology
The info for this research, geared toward setting up a complete profile of tap-to-earn players, was gathered by a sequence of polls carried out throughout the CEX.IO Official Community Channel on Telegram. This group consists of over six million subscribers, with over 99% of them having engaged with our personal tapping recreation, CEX.IO Energy Faucet.
A complete of 45,537 respondents participated within the survey, with collected responses offering important perception into the preferences and engagement patterns of tap-to-earn individuals. Nonetheless, for the reason that polls had been carried out anonymously on Telegram, we can’t confirm absolutely the accuracy of particular person responses.
To estimate the core viewers of tap-to-earn customers on Telegram, we extrapolated key findings from the polls and in contrast them with information from CEX.IO Energy Faucet. As well as, we included publicly out there information from Telegram alongside official stories from over 20 well-liked tapping video games, every with a person base exceeding 10 million and greater than 5 million lively month-to-month gamers.
Key figures:
- 147+ million customers are recognized because the core tap-to-earn viewers.
- 94+ million customers with no prior crypto expertise have change into lively tap-to-earn players.
- 7+ tapping video games are performed by the common person.
- 2+ hours per day are spent on tap-to-earn actions by gamers.
- 40% of gamers reported that they grew to become concerned in crypto throughout the final six months.
- 29% of tap-to-earn gamers have by no means made a single crypto transaction.
- 70% of gamers said they intend to carry the cash acquired from airdrops.
Introduction
Over the past six months, Telegram-based tap-to-earn video games has been one of many largest buzzwords within the crypto trade. With some tasks beating Guinness World Information in subscriber-based milestones and joining leaders when it comes to holder depend, these mini-games achieved in weeks what have taken years for some top-tier crypto platforms. In addition they become one of many quickest approaches to constructing and establishing a group in house.
CEX.IO quickly recognized a brand new development to carry lots to crypto, and was among the many first international crypto exchanges to hitch this sector by launching its personal tapping recreation, Energy Faucet, in Could 2024. In lower than two days, CEX.IO Energy Faucet attracted over 1 million gamers, and is presently having fun with over 30 million customers. With CEX.IO Energy Faucet on board, we acquired a helpful perspective on the habits of lively tap-to-earn players, and determined to share some findings to assist the crypto trade higher navigate into this phenomenon and perceive this viewers.
Half 1: A Highway to the Faucet-to-Earn Frenzy
1.1. Fundamental Triggers
Lower than a 12 months in the past, in November 2023, a bunch of builders launched a beta model of Notcoin with an entirely blank whitepaper, providing customers to “mine” cash by tapping their display screen. The undertaking initially positioned itself as a memecoin with no clear goal, reaching over 300,000 customers in its first two weeks. Nonetheless, an precise preliminary surge occurred after Notcoin’s official launch on January 1, 2024, which pushed the variety of Notcoin customers from 1 million to fifteen million in a couple of weeks. This fast progress sparked the primary wave of comparable tap-to-earn tasks.
The biggest set off to gasoline the hype arguably was Notcoin’s token launch on Could 16, 2024, which proved to gamers that such an exercise may have an incomes potential. Following this occasion, Telegram-based tap-to-earn video games confronted an enormous and quick increase in person exercise. As an illustration, based on the information printed by Hamster Kombat, the platform noticed a rise from 5 million to 7 million lively gamers in 10 days forward of the NOT launch. Nonetheless, after the occasion and over the identical time frame, Hamster Kombat’s lively gamers surged from 10 million to 42 million, persevering with exponential progress within the following weeks.
1.2. Estimated Core Viewers Measurement
Whereas Notcoin was instrumental in constructing the preliminary core viewers of tap-to-earn players, the platform is not among the many high 20 by month-to-month lively customers (MAU), with a present participant base of 8.7 million. As of this writing, the highest 15 Telegram-based tapping video games boast a mixed MAU of over 422 million, with Hamster Kombat, Blum, Canines, and Main accounting for half of this complete. These largest Telegram-based tapping video games embody CEX.IO Energy Faucet, with 16.5 million MAU — it’s greater than the mixed variety of month-to-month lively customers on the Bitcoin and Ethereum networks, based on TokenTerminal. The MAU info is drawn from the official Telegram bot information of every taking part platform.
Nonetheless, it’s essential to think about that many tap-to-earn video games are carefully interconnected, usually that includes duties that encourage customers to hitch different related tasks. Consequently, gamers ceaselessly have interaction with a number of video games concurrently, which can considerably scale back the potential estimates for the precise variety of distinctive lively customers within the sector.
Based mostly on official Telegram information and stories by the biggest tap-to-earn video games, supported by participant habits information from CEX.IO Energy Faucet, the estimated core tap-to-earn viewers stands at over 147 million. This consists of lively gamers of the 15 hottest tap-to-earn video games who sometimes work together with a number of titles.
Half 2. A Portrait of a Faucet-to-Earn Recreation Viewers
2.1. Engagement: Sturdy Involvement
53% of respondents said that they spend over two hours a day taking part in these video games. This means that for a lot of gamers, these video games are greater than only a informal pastime, however a major every day exercise. As well as, the second-largest group spends 1-2 hours per day taking part in, additional highlighting the extent of dedication many gamers have to those video games. Solely 15% of tap-to-earn video games claimed that they may not work together with a tapping recreation each day, or spend lower than quarter-hour taking part in.
A key catalyst behind allocating over an hour a day for a tap-to-earn exercise might be that 76% of respondents are taking part in a minimum of 5 video games concurrently. This means that tap-to-earn gamers are sometimes exploring related platforms, possible looking for to maximise their incomes potential.
2.2. Crypto Expertise: Usually a Beginner
64% of respondents highlighted that tap-to-earn video games marked their first interplay with digital property. With an estimated variety of core tap-to-earn gamers of 147 million, this means that this gaming mannequin served as an entry level into the broader crypto house for a minimum of 94 million customers. Moreover:
- 40% of respondents said that they started being concerned in crypto actions lower than six months in the past.
- 29% of gamers haven’t carried out any crypto transactions to date.
- 27% of gamers carried out transactions solely as part of the tapping recreation exercise.
In flip, round a 3rd of tap-to-earn players had prior expertise with cryptocurrencies, with most of them performing common crypto transactions. This means that such an exercise additionally attracts customers already versed in crypto, maybe looking for new methods to interact with and benefit from trade developments.
2.3. Crypto Understanding: Largely Primary
As crypto newcomers prevailed within the pattern, we needed to discover if tap-to-earn players possess a primary understanding of crypto fundamentals. The dataset included primary questions on Bitcoin, crypto terminology, and the broader state of the crypto trade. 61% of respondents handed the check, whereas some displayed questionable positions. As an illustration, 6% of respondents claimed that solely 10 digital property exist, whereas 5% had been assured that Bitcoin was launched by the U.S. central financial institution.
*Chart Disclaimer: The “Acceptable” class represents the common variety of customers whose solutions had been thought of related based mostly on the general dataset.
Half 3: Are Faucet-to-Earn Players Right here to Keep?
3.1. Fundamental Intention: HODL cash
Though the primary focus for devoted tap-to-earn players arguably stays to maximise the rewards from their efforts, they’re unlikely to hunt quick revenue.
Most respondents claimed that they plan to maintain the cash they obtain after an airdrop, signaling a powerful perception within the long-term worth of those property. As well as, half of the respondents who highlighted their want to maintain cash after the airdrop indicated that they might think about staking these property if there’s such a chance.
3.2. Main curiosity: Bitcoin and Telegram-related tokens
Bitcoin stays the best choice amongst tap-to-earn players, however Telegram-related tokens come near rivaling the biggest cryptocurrency in recognition. The first driver behind the latter might be the truth that most crypto-tapping exercise takes place by Telegram mini apps. Moreover, customers’ excessive engagement with a number of tap-to-earn video games and a broader curiosity in related tasks arguably affected this stance.
In distinction, Ethereum and memecoins confirmed comparatively low enchantment amongst this viewers. Consequently, tap-to-earn players and memecoin enjoyers may probably be seen as distinct forms of crypto fans, though each actions are perceived to be main drivers of crypto adoption.
3.3. Current portfolio: Doubtfully diversified
86% of gamers said they maintain a minimum of one digital asset, with the bulk claiming to have a wide selection of cryptocurrencies of their portfolio. From one perspective, this means that many gamers are actively exploring and investing in a various vary of crypto property. Nonetheless, contemplating earlier findings that a good portion of gamers have interaction with a number of video games with out conducting any crypto transactions, it implies that some individuals may view unreleased tap-to-earn tokens as professional digital property.
The latter might be seen as a considerably harmful perspective, as gamers may start to query the worth of sure tap-to-earn tasks in the event that they fail to ship a useful token, leaving it as merely “part of the sport.” This skepticism may prolong to doubts concerning the broader crypto ecosystem as effectively.
Conclusion
The rise of tap-to-earn fashions has considerably expanded crypto’s attain by introducing digital property to customers beforehand unfamiliar with blockchain expertise. With over 422 million month-to-month lively customers throughout the biggest platforms, these video games have change into highly effective instruments for crypto adoption. Nonetheless, additionally they bear a duty to keep up credibility by delivering sustainable, useful tokens with lasting worth.
For a lot of gamers, tap-to-earn is greater than only a recreation — it’s a significant exercise that requires effort and time. Moreover, 70% of customers don’t plan to promote their tokens after airdrops, signaling their dedication to deeper engagement with the crypto ecosystem.
Optimistic developments are already rising, as some tap-to-earn video games evolve past easy mechanics by integrating gamified onboarding processes and fostering engaged communities. This transformation means that these video games may serve not solely as leisure but additionally as gateways to broader crypto participation. For instance, CEX.IO Energy Faucet is exploring instructional initiatives to assist customers higher perceive blockchain’s potential. The sector as an entire stands to learn from adopting related approaches to foster long-term person engagement and sustainable progress.
The online content material supplied by CEX.IO is for instructional functions solely. The data and instruments supplied neither are, nor ought to be construed as, a proposal, or a solicitation of a proposal, or a suggestion, to purchase, promote or maintain any digital asset or to open a specific account or have interaction in any particular funding technique. Digital asset markets are extremely unstable and might result in lack of funds.
The supply of the merchandise, options, and providers on the CEX.IO platform is topic to jurisdictional limitations. To grasp what services can be found in your area, please see our list of supported countries and territories. This web page consists of extra hyperlinks to details about particular person merchandise, and their accessibility.
Methodology
The info for this research, geared toward setting up a complete profile of tap-to-earn players, was gathered by a sequence of polls carried out throughout the CEX.IO Official Community Channel on Telegram. This group consists of over six million subscribers, with over 99% of them having engaged with our personal tapping recreation, CEX.IO Energy Faucet.
A complete of 45,537 respondents participated within the survey, with collected responses offering important perception into the preferences and engagement patterns of tap-to-earn individuals. Nonetheless, for the reason that polls had been carried out anonymously on Telegram, we can’t confirm absolutely the accuracy of particular person responses.
To estimate the core viewers of tap-to-earn customers on Telegram, we extrapolated key findings from the polls and in contrast them with information from CEX.IO Energy Faucet. As well as, we included publicly out there information from Telegram alongside official stories from over 20 well-liked tapping video games, every with a person base exceeding 10 million and greater than 5 million lively month-to-month gamers.
Key figures:
- 147+ million customers are recognized because the core tap-to-earn viewers.
- 94+ million customers with no prior crypto expertise have change into lively tap-to-earn players.
- 7+ tapping video games are performed by the common person.
- 2+ hours per day are spent on tap-to-earn actions by gamers.
- 40% of gamers reported that they grew to become concerned in crypto throughout the final six months.
- 29% of tap-to-earn gamers have by no means made a single crypto transaction.
- 70% of gamers said they intend to carry the cash acquired from airdrops.
Introduction
Over the past six months, Telegram-based tap-to-earn video games has been one of many largest buzzwords within the crypto trade. With some tasks beating Guinness World Information in subscriber-based milestones and joining leaders when it comes to holder depend, these mini-games achieved in weeks what have taken years for some top-tier crypto platforms. In addition they become one of many quickest approaches to constructing and establishing a group in house.
CEX.IO quickly recognized a brand new development to carry lots to crypto, and was among the many first international crypto exchanges to hitch this sector by launching its personal tapping recreation, Energy Faucet, in Could 2024. In lower than two days, CEX.IO Energy Faucet attracted over 1 million gamers, and is presently having fun with over 30 million customers. With CEX.IO Energy Faucet on board, we acquired a helpful perspective on the habits of lively tap-to-earn players, and determined to share some findings to assist the crypto trade higher navigate into this phenomenon and perceive this viewers.
Half 1: A Highway to the Faucet-to-Earn Frenzy
1.1. Fundamental Triggers
Lower than a 12 months in the past, in November 2023, a bunch of builders launched a beta model of Notcoin with an entirely blank whitepaper, providing customers to “mine” cash by tapping their display screen. The undertaking initially positioned itself as a memecoin with no clear goal, reaching over 300,000 customers in its first two weeks. Nonetheless, an precise preliminary surge occurred after Notcoin’s official launch on January 1, 2024, which pushed the variety of Notcoin customers from 1 million to fifteen million in a couple of weeks. This fast progress sparked the primary wave of comparable tap-to-earn tasks.
The biggest set off to gasoline the hype arguably was Notcoin’s token launch on Could 16, 2024, which proved to gamers that such an exercise may have an incomes potential. Following this occasion, Telegram-based tap-to-earn video games confronted an enormous and quick increase in person exercise. As an illustration, based on the information printed by Hamster Kombat, the platform noticed a rise from 5 million to 7 million lively gamers in 10 days forward of the NOT launch. Nonetheless, after the occasion and over the identical time frame, Hamster Kombat’s lively gamers surged from 10 million to 42 million, persevering with exponential progress within the following weeks.
1.2. Estimated Core Viewers Measurement
Whereas Notcoin was instrumental in constructing the preliminary core viewers of tap-to-earn players, the platform is not among the many high 20 by month-to-month lively customers (MAU), with a present participant base of 8.7 million. As of this writing, the highest 15 Telegram-based tapping video games boast a mixed MAU of over 422 million, with Hamster Kombat, Blum, Canines, and Main accounting for half of this complete. These largest Telegram-based tapping video games embody CEX.IO Energy Faucet, with 16.5 million MAU — it’s greater than the mixed variety of month-to-month lively customers on the Bitcoin and Ethereum networks, based on TokenTerminal. The MAU info is drawn from the official Telegram bot information of every taking part platform.
Nonetheless, it’s essential to think about that many tap-to-earn video games are carefully interconnected, usually that includes duties that encourage customers to hitch different related tasks. Consequently, gamers ceaselessly have interaction with a number of video games concurrently, which can considerably scale back the potential estimates for the precise variety of distinctive lively customers within the sector.
Based mostly on official Telegram information and stories by the biggest tap-to-earn video games, supported by participant habits information from CEX.IO Energy Faucet, the estimated core tap-to-earn viewers stands at over 147 million. This consists of lively gamers of the 15 hottest tap-to-earn video games who sometimes work together with a number of titles.
Half 2. A Portrait of a Faucet-to-Earn Recreation Viewers
2.1. Engagement: Sturdy Involvement
53% of respondents said that they spend over two hours a day taking part in these video games. This means that for a lot of gamers, these video games are greater than only a informal pastime, however a major every day exercise. As well as, the second-largest group spends 1-2 hours per day taking part in, additional highlighting the extent of dedication many gamers have to those video games. Solely 15% of tap-to-earn video games claimed that they may not work together with a tapping recreation each day, or spend lower than quarter-hour taking part in.
A key catalyst behind allocating over an hour a day for a tap-to-earn exercise might be that 76% of respondents are taking part in a minimum of 5 video games concurrently. This means that tap-to-earn gamers are sometimes exploring related platforms, possible looking for to maximise their incomes potential.
2.2. Crypto Expertise: Usually a Beginner
64% of respondents highlighted that tap-to-earn video games marked their first interplay with digital property. With an estimated variety of core tap-to-earn gamers of 147 million, this means that this gaming mannequin served as an entry level into the broader crypto house for a minimum of 94 million customers. Moreover:
- 40% of respondents said that they started being concerned in crypto actions lower than six months in the past.
- 29% of gamers haven’t carried out any crypto transactions to date.
- 27% of gamers carried out transactions solely as part of the tapping recreation exercise.
In flip, round a 3rd of tap-to-earn players had prior expertise with cryptocurrencies, with most of them performing common crypto transactions. This means that such an exercise additionally attracts customers already versed in crypto, maybe looking for new methods to interact with and benefit from trade developments.
2.3. Crypto Understanding: Largely Primary
As crypto newcomers prevailed within the pattern, we needed to discover if tap-to-earn players possess a primary understanding of crypto fundamentals. The dataset included primary questions on Bitcoin, crypto terminology, and the broader state of the crypto trade. 61% of respondents handed the check, whereas some displayed questionable positions. As an illustration, 6% of respondents claimed that solely 10 digital property exist, whereas 5% had been assured that Bitcoin was launched by the U.S. central financial institution.
*Chart Disclaimer: The “Acceptable” class represents the common variety of customers whose solutions had been thought of related based mostly on the general dataset.
Half 3: Are Faucet-to-Earn Players Right here to Keep?
3.1. Fundamental Intention: HODL cash
Though the primary focus for devoted tap-to-earn players arguably stays to maximise the rewards from their efforts, they’re unlikely to hunt quick revenue.
Most respondents claimed that they plan to maintain the cash they obtain after an airdrop, signaling a powerful perception within the long-term worth of those property. As well as, half of the respondents who highlighted their want to maintain cash after the airdrop indicated that they might think about staking these property if there’s such a chance.
3.2. Main curiosity: Bitcoin and Telegram-related tokens
Bitcoin stays the best choice amongst tap-to-earn players, however Telegram-related tokens come near rivaling the biggest cryptocurrency in recognition. The first driver behind the latter might be the truth that most crypto-tapping exercise takes place by Telegram mini apps. Moreover, customers’ excessive engagement with a number of tap-to-earn video games and a broader curiosity in related tasks arguably affected this stance.
In distinction, Ethereum and memecoins confirmed comparatively low enchantment amongst this viewers. Consequently, tap-to-earn players and memecoin enjoyers may probably be seen as distinct forms of crypto fans, though each actions are perceived to be main drivers of crypto adoption.
3.3. Current portfolio: Doubtfully diversified
86% of gamers said they maintain a minimum of one digital asset, with the bulk claiming to have a wide selection of cryptocurrencies of their portfolio. From one perspective, this means that many gamers are actively exploring and investing in a various vary of crypto property. Nonetheless, contemplating earlier findings that a good portion of gamers have interaction with a number of video games with out conducting any crypto transactions, it implies that some individuals may view unreleased tap-to-earn tokens as professional digital property.
The latter might be seen as a considerably harmful perspective, as gamers may start to query the worth of sure tap-to-earn tasks in the event that they fail to ship a useful token, leaving it as merely “part of the sport.” This skepticism may prolong to doubts concerning the broader crypto ecosystem as effectively.
Conclusion
The rise of tap-to-earn fashions has considerably expanded crypto’s attain by introducing digital property to customers beforehand unfamiliar with blockchain expertise. With over 422 million month-to-month lively customers throughout the biggest platforms, these video games have change into highly effective instruments for crypto adoption. Nonetheless, additionally they bear a duty to keep up credibility by delivering sustainable, useful tokens with lasting worth.
For a lot of gamers, tap-to-earn is greater than only a recreation — it’s a significant exercise that requires effort and time. Moreover, 70% of customers don’t plan to promote their tokens after airdrops, signaling their dedication to deeper engagement with the crypto ecosystem.
Optimistic developments are already rising, as some tap-to-earn video games evolve past easy mechanics by integrating gamified onboarding processes and fostering engaged communities. This transformation means that these video games may serve not solely as leisure but additionally as gateways to broader crypto participation. For instance, CEX.IO Energy Faucet is exploring instructional initiatives to assist customers higher perceive blockchain’s potential. The sector as an entire stands to learn from adopting related approaches to foster long-term person engagement and sustainable progress.
The online content material supplied by CEX.IO is for instructional functions solely. The data and instruments supplied neither are, nor ought to be construed as, a proposal, or a solicitation of a proposal, or a suggestion, to purchase, promote or maintain any digital asset or to open a specific account or have interaction in any particular funding technique. Digital asset markets are extremely unstable and might result in lack of funds.
The supply of the merchandise, options, and providers on the CEX.IO platform is topic to jurisdictional limitations. To grasp what services can be found in your area, please see our list of supported countries and territories. This web page consists of extra hyperlinks to details about particular person merchandise, and their accessibility.
